Client

Oxide

Sector

Fashion

Jewellery

Contemporary Arts

Deliverables

Brand Strategy

Visual Identity

Packaging

Editorial Design

Logotype and packaging makeover for the Belfast based online Jewellery store, Oxide, ahead of the launch of the first edition of their editorial magazine.

With an aim to create a luxury jewellery brand with a bit of an edge, Yellow Design rebranded Oxide to clearly position itself with its own authority and confidence within the luxury market. This was achieved by restoring the graphic luster of the brand, first refining the logotype and then establishing consistent application of the identity across packaging, advertising and an editorial magazine, supported with a bold colour scheme and photography, not only of the end products but of the methods it takes to craft each bespoke item.