Pure Coffee | Yellow Design Belfast

Client

Pure Coffee

Sector

Food & Drink

Deliverables

Brand Strategy

Visual Identity

Packaging

Start-up coffee chain renowned for their dedication to deliver the purest blend of coffee in Belfast.

The new identity deploys minimal graphic elements - the logo and a decisive colour palette - that reflects the purity of each coffee blend crafted by Pure along with colourful organic packaging that stands out in stores and look great on social media.

The distinctive use of colour help customers quickly identify the brand and the new identity elevates the brand with simplicity. its a coffee brand that practically demands to be instagrammed.